| 2023 |
Zhang, Su, Chi-Cheng Luan, and Ngoc Anh Pham, Is It A Good Strategy to Use CSR Information to Build the First Impression of the Company? The Moderating Effect of Consumers’ CSR-CA Belief, The 2023 American Marketing Association Summer Academic Conference, 2023, San Francisco, CA, U.S.A. |
| 2023 |
Luan, Chi-Cheng, Su Zhang, and Yuan-Jun Lin , Using Protection Motivation Theory to Explore Consumers’ Behavioral Responses toward Imports of Pork Containing Ractopamine, 2023 ESG and Management Innovation Conference, 口頭報告, 2023, Sydney, Australia |
| 2023 |
Luan, Chi-Cheng and Tz-Han Chen, Development of Brand-Association and Agent-Association Routes to Brand Loyalty in Hairdressing Services: Fashion Consciousness as A Moderator, The 29th International Conference on Recent Advances in Retailing and Consumer Science, 口頭報告, 會議論文, 2023, Lyon, France |
| 2022 |
Luan, Chi-Cheng, Su Zhang, and Ngoc Anh Pham, Increasing CSR Visibility Is Not Always a Good Strategy: The Moderating Role of Company Competence, The 2022 American Marketing Association Summer Academic Conference, 2022, Chicago, IL, U.S.A. |
| 2022 |
Phan, The Anh, Chi-Cheng Luan, and Thi Thanh Thuy Nguyen, The Moderating Effect of Vietnamese Gen Z Customers’ Experience with Corporate Social Responsibility (CSR) on the Relationship between CSR Type and Their Buying Behavior, The 2022 American Marketing Association Summer Academic Conference, 2022, Chicago, IL, U.S.A. |
| 2022 |
Luan, Chi-Cheng, Ngoc Anh Pham, and Su Zhang, Can We Humanize Dogs to Protect Them? The Role of Humanization on Empathy and Animal Protection, The 2022 American Marketing Association Summer Academic Conference, 2022, Chicago, IL, U.S.A. |
| 2022 |
Luan, Chi-Cheng, Su Zhang, and Tianchen Lin, Guilt from Inaction: Discussion on the Moderated Mediation Effect of Cause-Related Product Hedonism, Country-of-origin Image, and Anticipatory Guilt on Purchase Intention, The 4th International Seminar on Education Research and Social Science (ISERSS 2021), 會議論文, pp.145-150, 2022 |
| 2021 |
Luan, Chi-Cheng, Su Zhang, and Ngoc Anh Pham, Bad News Is Not Always Worse than No News: A Moderated Mediation Model of Source of Corporate Social Irresponsibility Information and Perceived Intrinsic Motives, The virtual 2021 American Marketing Association Summer Marketing Academic Conference, 2021 |
| 2020 |
Luan, Chi-Cheng, Cultural Difference in Self-Consciousness on Empathy toward Socially Responsible Consumption, 2020 Association for Consumer Research Conference, 2020 |
| 2020 |
Luan, Chi-Cheng, Purchasing Cause-Related Products When Feeling Empathy from Past Negative Experiences, American Marketing Association 2020 Summer Marketing Academic Conference (Virtual), 2020 |
| 2020 |
Pham, Thi-Hoa, Chi-Cheng Luan, Jyun-Cheng Wang, The-Anh Phan, and Ngoc-Anh Pham, Alignment of Employee Branding and Green Brand Positioning on Green Consumption Behavior, International Conference of Service Science and Innovation, 口頭報告, 會議論文, 2020, Hsinchu, Taiwan |
| 2020 |
Pham, Thi-Hoa, Chi-Cheng Luan, Jyun-Cheng Wang, The-Anh Phan, and Ngoc-Anh Pham, Alignment of Employee Branding and Green Brand Positioning on Green Consumption Behavior, International Conference of Service Science and Innovation, 2020, Hsinchu, Taiwan |
| 2020 |
Luan, Chi-Cheng and Zui-Wey Wui, Discussing the Moderating Effect of Construal Level on the Relationship between Emotional Appeals and Sustainable Consumption, 2020 Association for Consumer Research Conference, 2020 |
| 2019 |
Luan, Chi-Cheng and Tz-Han Chen, Feeling Empathy When Purchasing Socially Responsible Products: Age as a Moderator, The American Marketing Association 2019 Winter Marketing Academic Conference, 2019, Austin, TX, U.S.A. |
| 2018 |
Luan, Chi-Cheng, Exploring the Effect of Private Self-Conscious Empathic Concern on Socially Responsible Consumption, The Association for Consumer Research European Conference 2018, 2018, Ghent, Belgium |
| 2018 |
Luan, Chi-Cheng, From Consumer Resistance to Youth Civic Engagement: An Example of the Sunflower Student Movement in Taiwan, The Asia-Pacific Conference on Education, Social Studies and Psychology, 2018, Taipei, Taiwan |
| 2017 |
Luan, Chi-Cheng and Sooyeon Choi, Discussing the Effect of Impression Management on Socially Responsible Consumption, The 2017 Annual Conference of the American Collegiate Retailing Association, 2017, Minneapolis, MN, U.S.A. |
| 2016 |
Luan, Chi-Cheng and Chien-Hung Lin, Two Association Routes (Agent and Brand) Lead to Brand Loyalty in Professional Service Industries Using Partial Least Square Analysis , The Association for Psychological Science 28th Annual Convention, 2016, Chicago, IL, U.S.A. |
| 2016 |
Luan, Chi-Cheng and Chien-Hung Lin, Sustainable Marketing: Discussing Distinct Psychological Routes underlying Anti-Consumption, The American Marketing Association 2016 Summer Marketing Academic Conference, 2016, Atlanta, GA, U.S.A. |
| 2015 |
Luan, Chi-Cheng, I Do Not Buy This Product Because It Damages Benefits for Myself or Society: A Critical Review of Cultural Orientations underlying Different Types of Anti-Consumption, The American Marketing Association/American Collegiate Retailing Association Second Triennial Conference, 2015, Miami, FL, U.S.A. |
| 2014 |
Luan, Chi-Cheng, Exploring the Change of Consumer Culture on the Development of Anti-Consumption in Taiwan, The 20th North American Taiwan Studies Association Annual Conference, Madison, WI, U.S.A., 2014 |
| 2013 |
Luan, Chi-Cheng, Increasing Immigrants’ Financial Literacy in the U.S., The Academic Community Engagement, 2013, West Lafayette, IN, U.S.A. |
| 2013 |
Luan, Chi-Cheng, Decreasing Personal Debts Due to Impulse Buying Based on Social Norms Marketing Perspectives, The 2013 ESE Capturing Resilience Summit, West Lafayette, IN, U.S.A., 2013 |
