蕭嬋
姓名 蕭嬋
電子郵件
聯絡電話 (03)571-2121 #57107
網站 https://hchc.online/
職稱 副教授
個人研究計畫參考網址 hchc.online
授課領域 願景領導、策略領導、自我領導、創業與興業家精神、策略管理、經營講座、管理學
研究專長 願景領導、策略領導、自我領導、領導研究、創業創新、價值共創
年度 論文名稱
2020 Lee, Y.H., Hsiao, C.,Weng, J.J. and Chen, Y.H., The impacts of relational capital on self-disclosure in virtual communities: A cross-level analysis of key moderators, Information Technology & People(SSCI)(Average 5-year-IF=2.477, 47/89)(科技部推薦學術期刊), 2020
2019 Lee, Y. H., Hsiao, C., Chan, H. Y. & Lee, I. C., Explorations of Employee-Based Brand Equity in the Banking Industry from a Perceived-Leadership Perspective, International Journal of Bank Marketing(Average 5-year-IF=2.196, 75/147), 2019
2018 Liu, M. L., Hsieh, M. W., Hsiao, C., Lin, C. P., and Yang, C., Modeling knowledge sharing and team performance in technology industry: the main and moderating effects of happiness, Review of Managerial Science(Average 5-year-IF=2.015, 97/217), 2018
2018 Hsiao W. L., Hu J. L., Hsiao C., and Chang M. C., Energy efficiency of the Baltic Sea countries: An application of stochastic frontier analysis, Energies(Average 5-year-IF=2.990, 56/103), 2018
2018 Hu, J. L., Hsu, H. H., Hsiao, C., & Tsao, H. Y. , Is mobile jumping more efficient? Evidence from major Asia-pacific telecommunications firms, Asia Pacific Management Review, 2018
2018 Lee, Y. H., Hsieh, Y. C., Hsiao, C., & Lin, C.H., From virtual worlds to reality: Moderating and mediating mechanisms between online and offline leadership, Information Technology & People(Average 5-year-IF=2.477, 47/89)(科技部推薦學術期刊), 2018
2017 Lee, Y. H., Hsiao, C., & Chen, Y. C., Linking Positive Psychological Capital with Customer Value Co-Creation, international journal of contemporary hospitality management(Average 5-year-IF=4.531, 6/52), 2017
2017 Chan Hsiao, Yi-Hsuan Lee, and Hao-Hsin Hsu , Motivated or Empowering Antecedents to Drive Service Innovation?, The Service Industries Journal(Average 5-year-IF=1.700, 181/217), 2017
2016 Chan Hsiao, Yi-Hsuan Lee, and Hsiang-Heng Chen , The Effects of Internal Locus of Control on Entrepreneurship: the Mediating Mechanisms of Social Capital and Human Capital, International Journal of Human Resource Management(Average 5-year-IF=3.457, 65/217)(科技部推薦學術期刊), 2016
2015 Hsiao, C., Lee, Y. H., & Chen, W. J., The Effect of Servant Leadership on Customer Value Co-Creation: A Cross-Level Analysis of Key Mediating Roles, Tourism Management(Average 5-year-IF=7.08, 4/109)(國際該領域第一級期刊), 2015
2014 Lee, Y. H., Hsiao, C., & Purnomo, S. H., An empirical examination of individual and system characteristics on enhancing e-learning acceptance, Australasian Journal of Educational Technology(Average 5-year-IF=1.860, 110/243), 2014
2014 Lee, Y. H., Hsiao, C., & Ho, C. H., The Effects of Various Multimedia Instructional Materials on Students' Learning Responses and Outcomes: A Comparative Experimental Study, Computers in Human Behavior(Average 5-year-IF=4.964, 4/88)(國際該領域第一級期刊), 2014
年度 論文名稱
2022 Chan Hsiao & Meng Wen Hsieh, The Comparison ofTwo Different Organizational Mechanisms to Facilitate the Value Co-Creation. 82th Annual Meeting of the Academy of Management., 2022
2018 Hsiao, C., Lee, Y. H., & Hsu, H. H., The relationship between transformational leadership and value co-creation: The motivational processes involved in the relationship, 2018 Global Marketing Conference, 2018, Tokyo, Japan.
2018 Lee, Y. H., Hsiao, C., Chan, H. Y., & Lee, I. C., How does brand-specific leadership influence on employee-based brand equity?, 2018 Global Marketing Conference, 2018, Tokyo, Japan.
2018 Lu, T. E., Lee, Y. H., Hsiao, C., & Hsu, J. W., A multi-hierarchical Analysis of online service recovery, 2018 Global Marketing Conference, 2018, Tokyo, Japan.
2015 Chan Hsiao, Yi-Hsuan Lee and Hao-Hsin Hsu , Service innovation, empowered or motivated? The key mediating mechanism of PPC, The 24th Annual Frontiers in Service Conference, 口頭報告, Jul. 09-12, 2015, San Jose, California, USA
2015 Chan Hsiao, Yi-Hsuan Lee, and Meng-Wen Hsieh , Exploring the effects of servant leadership on value co-creation-the mediating role of other-self emotional regulation?, QUIS14 symposium, 口頭報告, Jun. 18-21, 2015, Shanghai, China
2015 Chan Hsiao, Yi-Hsuan Lee and Shu-Yin Lai , Exploring Key Mediator of the Service-Oriented Organizations Citizenship between Servant Leadership and Customer Value Co-Creation, QUIS14 symposium, 口頭報告, Jun. 18-21, 2015, Shanghai, China
2015 Chan Hsiao, Yi-Hsuan Lee and Hao-Hsin Hsu , Is service innovation stimulated by intrinsic or extrinsic motivation?, QUIS14 symposium, 口頭報告, Jun. 18-21, 2015, Shanghai, China
2014 Chan Hsiao, Yi Hsuan Lee, Shu Yin Lai, A multilevel investigation of links between brand specific transformational leadership and employee based ‐brand equity: The mediating role of empowerment, Global Marketing Conference , 會議論文, Jul. 15-18, 2014, Marina Bay Sands Hotel, Singapore ***Conference Best Paper Award***
2014 Chan Hsiao, Yi Hsuan Lee, Yu Chih Chen , The exploration of the ‐ relationship among brand experience, consumer satisfaction and brand loyalty‐ with virtual experience and the virtual community as the intervening variables. , Global Marketing Conference, 會議論文, Jul. 15-18, 2014, Marina Bay Sands Hotel, Singapore
2014 Chan Hsiao, Yi Hsuan Lee, Yuh Ting Chih, How do multinational corporations transmit service brands to the local employees of the host country? An internal marketing mechanism approach , Global Marketing Conference, 會議論文, Jul. 15-18, 2014, Marina Bay Sands Hotel, Singapore
2014 Chan Hsiao, Yi-Hsuan Lee, Yi-Hsuan Li , The role of social capital and knowledge sharing in transformational leadership promoting value co-creation -A cross-level analysis. , 2014 IEEE 18th International Conference on Computer Supported Cooperative Work in Design. , 會議論文, May. 01, 2014
2013 Chan Hsiao, How does a latecomer international entrepreneurship successfully enter the global market? A case study of TiMotion from an international strategic entrepreneurship approach, Academy of Management Annual Meeting (AOM), Aug. 09-13, 2013, Orlando, U.S.A.
2013 Chan Hsiao, Yi-Hsuan Lee and Yuh-Ting,Chih, An internal marketing mechanism to transmit the international service brands to the to the local employees of the host country, 2013 Frontiers in Service Conference, 會議論文, Jul. 04-07, 2013, Taipei, Taiwan
2012 Yi-Hsuan Lee, Chan Hsiao and Sutrisno H. Purnomo, Enhancing e-learning Acceptance in Higher Education: An Empirical Examination on individual and system characteristics, Academy of Management Annual Meeting (AOM), Aug. 03-07, 2012, Boston, U.S.A.
2010 Chan Hsiao, The R&D Strategy Augmented by the Industrial Innovation Systems in the Host Country, Academy of Management Annual Meeting (AOM), Aug. 06-10, 2010, Montreal, Canada
2010 Chan Hsiao, A Comparative Study of MNEs’ Technology Networks in the Host Country—Motorola, Nokia, IBM and Microsoft in China, Academy of International Business Annual Meeting (AIB), Jun. 25-29, 2010, Rio de Janeiro, Brazil
2010 Chan Hsiao, Enhance the Service Quality, Create the Service Brand ─ The Strategy of ‘Double-Ping’ to Upgrade Taiwanese Service Industry, Asia-Pacific Service Industry Forum, Jan. 06-07, 2010, Taipei, Taiwan
2006 Chan Hsiao, The industrial change of multinational flagships and their impacts on Taiwan’s ICT industrial developments, China and Taiwan Cross-Strait’s High-Technology Industrial Development and Cooperation Conference, Aug. 01-03, 2006, Beijing, China
2006 Chan Hsiao, The evolution of R&D strategies of multinational companies in the host countries by exploring the experience in China in the Information and Communication Technology (ICT) industry, Midwest Academy of International Business AIB conference, Mar. 13-17, 2006, Chicago, USA
年度 計畫名稱 參與人 職稱/擔任之工作 計畫期間 補助/委託或合作機構
2022 HC創願教育文創品牌之產學合作聯盟 計畫主持人 Ministry of Science and Technology
2022 以多層次中介調節模型探討「策略流程的關鍵機制如何影響顧客價值共創」 計畫主持人 Ministry of Science and Technology
2021 線上直播主如何激發觀眾價值共創─ 整合組織領導理論與自我決定論的觀點 計畫主持人 Ministry of Science and Technology
2018 創新領導者提升價值共創之探討:整合適配理論與內部創業精神的多層次中介調節模型 計畫主持人 Ministry of Science and Technology
2018 轉型領導者提升價值共創之探討-雙重激勵與領導成員交換品質的多層次中介模型 計畫主持人 Ministry of Science and Technology
2015 The 24th Annual Frontiers in Service Conference 計畫主持人 Ministry of Science and Technology
2014 如何落實服務品牌價值觀成為顧客的服務品牌體驗?一個系統性服務行銷觀點的多層次分析 計畫主持人 Ministry of Science and Technology
2013 後進國際新創公司如何成功進入全球市場?一個國際策略創業觀點的比較個案研究 計畫主持人 Ministry of Science and Technology
2011 研發單位在地主國的角色變遷:跨國公司和台灣公司在兩岸(中國和台灣)的比較研究 計畫主持人 Ministry of Science and Technology
2010 The changing role of R&D units in the host country: A comparative study of Taiwanese and multinational companies' experience in China and in Taiwan 計畫主持人 Ministry of Science and Technology
2012 How does a latecomer multinational enterprise enter the global market successfully? A comparative case study from an international strategic entrepreneurship approach 計畫主持人 Ministry of Science and Technology
2013 How to transform the service brand value into customer's brand experience? A cross-level analysis on systematic service marketing 計畫主持人 Ministry of Science and Technology
2016 The relationship between transformational leadership and value co-creation:The role of two factor incentives and Leader-member exchange quality 計畫主持人 Ministry of Science and Technology
2018 A multi-level analysis from the influence of innovation leadership on value co-creation 計畫主持人 Ministry of Science and Technology
2019 How do the online broadcasters stimulate the audiences' value cocreation? The perspectives from the organizational leadership and self-determination theory 計畫主持人 Ministry of Science and Technology
國家 學校名稱 學位
Taiwan National Taiwan University B.S.
Taiwan National Taiwan University M.A.
UK University of Cambridge M.phil
UK University of Cambridge Ph.D