欒紀成
姓名 欒紀成
電子郵件
聯絡電話 (03) 571-2121 #57176
職稱 助理教授
授課領域 行銷學、整合行銷溝通、企業社會責任與行銷、行銷研究
研究專長 永續消費、數位行銷、新科技應用
年度 論文名稱
2024 Luan, Chi-Cheng, Kuo-Liang Chen, Chi-Yu Ko, Po-Min Lin, and The Anh Phan, Effects of Finance Knowledge Influencer Qualities on Investment Willingness and the Moderation of Followers’ Risk Tolerance, Journal of Consumer Behaviour (SSCI, 2022 IF: 4.3), 2024
2023 Song-yi Youn and Chi-Cheng Luan, Soft Biometrics in Retail Service: Understanding Privacy Paradox and Cultural Differences regarding 3D Body Scanning Technology, Clothing and Textiles Research Journal (SSCI, 2022 IF: 1.9), 2023
2023 Luan, Chi-Cheng and The Anh Phan, Immersive Technology and Cause-Related Marketing: The Role of Personalization and Value Co-Creation, Journal of Consumer Behaviour (SSCI, 2022 IF: 4.3), 2023
2023 Luan, Chi-Cheng, Hoa PhamThi, and Nellie Ulysses , A Company-CSR Fit as Antecedents of Organic Cosmetic Product Purchase Intention, the Buffering Effect of CSR Belief: A Moderating Role of Health Consciousness, The International Review of Retail, Distribution and Consumer Research (Scopus, 2022 IF: 3.6), 2023
2023 Luan, Chi-Cheng and The Anh Phan, The Effect of Emotion Type and Similarity of Experience on Consumers’ Willingness to Pay for Cause-Related Products: Construal Level Perspective, Journal of Consumer Behaviour (SSCI, 2022 IF: 4.3), 2023
2023 Luan, Chi-Cheng, The Differential Effects of Self-Identity Appeals on Consumers’ Intentions to Purchase Socially Responsible Products with Hedonic and Utilitarian Values, Social Influence (SSCI, 2022 IF: 1.7), vol. 18, 1, pp. 2242614-, 2023
2021 Lin, Aislyn, Charles Trappey, Chi-Cheng Luan, Amy Trappey, and Kevin Tu, A Test Platform for Managing School Stress Using a Virtual Reality Group Chatbot Counseling System, Applied Sciences (SCIE, 2022 IF: 2.7; corresponding author), vol. 11, 19, pp. 9071-, 2021
2020 Trappey, Charles, Amy Trappey, and Chi-Cheng Luan, The Economic Impact of Smart Retailing Technologies in the US and China: An Empirical Study Using Patent-Economic Analysis, Asian Journal of Information and Communications, vol. 12, 2, pp. 1-22, 2020
2020 Luan, Chi-Cheng and Tz-Han Chen , Empathy from Private or Public Self-Consciousness in Socially Responsible Consumption, International Journal of Nonprofit and Voluntary Sector Marketing (Scopus), vol. 26, 3, pp. e1695-, 2020
2019 Luan, Chi-Cheng and Chien-Hung Lin, Pursuing Sustainability through Perceived Behavioral Control: Discussing Distinct Effects of Self-Consciousness and Self-Identity on Anti-Consumption, Marketing Review, vol. 17, 2, pp. 117-152, 2019
2007 Wu, Couchen and Chi-Cheng Luan, Exploring Crowding Effects on Collectivists’ Emotions and Purchase Intention of Durable and Non-Durable Goods in East Asian Night Markets, Journal of International Consumer Marketing, vol. 20, 1, pp. 5-18, 2007
年度 論文名稱
2023 Zhang, Su, Chi-Cheng Luan, and Ngoc Anh Pham, Is It A Good Strategy to Use CSR Information to Build the First Impression of the Company? The Moderating Effect of Consumers’ CSR-CA Belief, The 2023 American Marketing Association Summer Academic Conference, 2023, San Francisco, CA, U.S.A.
2023 Luan, Chi-Cheng, Su Zhang, and Yuan-Jun Lin , Using Protection Motivation Theory to Explore Consumers’ Behavioral Responses toward Imports of Pork Containing Ractopamine, 2023 ESG and Management Innovation Conference, 口頭報告, 2023, Sydney, Australia
2023 Luan, Chi-Cheng and Tz-Han Chen, Development of Brand-Association and Agent-Association Routes to Brand Loyalty in Hairdressing Services: Fashion Consciousness as A Moderator, The 29th International Conference on Recent Advances in Retailing and Consumer Science, 口頭報告, 會議論文, 2023, Lyon, France
2022 Luan, Chi-Cheng, Su Zhang, and Ngoc Anh Pham, Increasing CSR Visibility Is Not Always a Good Strategy: The Moderating Role of Company Competence, The 2022 American Marketing Association Summer Academic Conference, 2022, Chicago, IL, U.S.A.
2022 Phan, The Anh, Chi-Cheng Luan, and Thi Thanh Thuy Nguyen, The Moderating Effect of Vietnamese Gen Z Customers’ Experience with Corporate Social Responsibility (CSR) on the Relationship between CSR Type and Their Buying Behavior, The 2022 American Marketing Association Summer Academic Conference, 2022, Chicago, IL, U.S.A.
2022 Luan, Chi-Cheng, Ngoc Anh Pham, and Su Zhang, Can We Humanize Dogs to Protect Them? The Role of Humanization on Empathy and Animal Protection, The 2022 American Marketing Association Summer Academic Conference, 2022, Chicago, IL, U.S.A.
2022 Luan, Chi-Cheng, Su Zhang, and Tianchen Lin, Guilt from Inaction: Discussion on the Moderated Mediation Effect of Cause-Related Product Hedonism, Country-of-origin Image, and Anticipatory Guilt on Purchase Intention, The 4th International Seminar on Education Research and Social Science (ISERSS 2021), 會議論文, pp.145-150, 2022
2021 Luan, Chi-Cheng, Su Zhang, and Ngoc Anh Pham, Bad News Is Not Always Worse than No News: A Moderated Mediation Model of Source of Corporate Social Irresponsibility Information and Perceived Intrinsic Motives, The virtual 2021 American Marketing Association Summer Marketing Academic Conference, 2021
2020 Luan, Chi-Cheng, Cultural Difference in Self-Consciousness on Empathy toward Socially Responsible Consumption, 2020 Association for Consumer Research Conference, 2020
2020 Luan, Chi-Cheng, Purchasing Cause-Related Products When Feeling Empathy from Past Negative Experiences, American Marketing Association 2020 Summer Marketing Academic Conference (Virtual), 2020
2020 Pham, Thi-Hoa, Chi-Cheng Luan, Jyun-Cheng Wang, The-Anh Phan, and Ngoc-Anh Pham, Alignment of Employee Branding and Green Brand Positioning on Green Consumption Behavior, International Conference of Service Science and Innovation, 口頭報告, 會議論文, 2020, Hsinchu, Taiwan
2020 Pham, Thi-Hoa, Chi-Cheng Luan, Jyun-Cheng Wang, The-Anh Phan, and Ngoc-Anh Pham, Alignment of Employee Branding and Green Brand Positioning on Green Consumption Behavior, International Conference of Service Science and Innovation, 2020, Hsinchu, Taiwan
2020 Luan, Chi-Cheng and Zui-Wey Wui, Discussing the Moderating Effect of Construal Level on the Relationship between Emotional Appeals and Sustainable Consumption, 2020 Association for Consumer Research Conference, 2020
2019 Luan, Chi-Cheng and Tz-Han Chen, Feeling Empathy When Purchasing Socially Responsible Products: Age as a Moderator, The American Marketing Association 2019 Winter Marketing Academic Conference, 2019, Austin, TX, U.S.A.
2018 Luan, Chi-Cheng, Exploring the Effect of Private Self-Conscious Empathic Concern on Socially Responsible Consumption, The Association for Consumer Research European Conference 2018, 2018, Ghent, Belgium
2018 Luan, Chi-Cheng, From Consumer Resistance to Youth Civic Engagement: An Example of the Sunflower Student Movement in Taiwan, The Asia-Pacific Conference on Education, Social Studies and Psychology, 2018, Taipei, Taiwan
2017 Luan, Chi-Cheng and Sooyeon Choi, Discussing the Effect of Impression Management on Socially Responsible Consumption, The 2017 Annual Conference of the American Collegiate Retailing Association, 2017, Minneapolis, MN, U.S.A.
2016 Luan, Chi-Cheng and Chien-Hung Lin, Two Association Routes (Agent and Brand) Lead to Brand Loyalty in Professional Service Industries Using Partial Least Square Analysis , The Association for Psychological Science 28th Annual Convention, 2016, Chicago, IL, U.S.A.
2016 Luan, Chi-Cheng and Chien-Hung Lin, Sustainable Marketing: Discussing Distinct Psychological Routes underlying Anti-Consumption, The American Marketing Association 2016 Summer Marketing Academic Conference, 2016, Atlanta, GA, U.S.A.
2015 Luan, Chi-Cheng, I Do Not Buy This Product Because It Damages Benefits for Myself or Society: A Critical Review of Cultural Orientations underlying Different Types of Anti-Consumption, The American Marketing Association/American Collegiate Retailing Association Second Triennial Conference, 2015, Miami, FL, U.S.A.
2014 Luan, Chi-Cheng, Exploring the Change of Consumer Culture on the Development of Anti-Consumption in Taiwan, The 20th North American Taiwan Studies Association Annual Conference, Madison, WI, U.S.A., 2014
2013 Luan, Chi-Cheng, Increasing Immigrants’ Financial Literacy in the U.S., The Academic Community Engagement, 2013, West Lafayette, IN, U.S.A.
2013 Luan, Chi-Cheng, Decreasing Personal Debts Due to Impulse Buying Based on Social Norms Marketing Perspectives, The 2013 ESE Capturing Resilience Summit, West Lafayette, IN, U.S.A., 2013
年度 計畫名稱 參與人 職稱/擔任之工作 計畫期間 補助/委託或合作機構
2023 企業不負社會責任是危機還是機會?從利害關係人觀點的危機管理研究 計畫主持人 國科會
2020 眼見為憑: 探討虛擬實境技術克服社會負責消費行為的阻礙 計畫主持人 科技部
2021 遊戲化虛擬實境技術能否降低道德屬性產品的不確定性?探討個人化與價值 共創對善因行銷的影響 計畫主持人 科技部
2018 為了他人或是自己對社會負責:探討對社會負責的消費行為下兩種不同之心理路徑 計畫主持人 科技部
2019 為何人會有同理心?探討知覺善因相關性在同理心情緒對於社會負責消費的影響 計畫主持人 科技部
學校名稱 系所 學位
國立成功大學 企業管理學系 學士
國立臺灣科技大學 企業管理所 MBA
Binghamton University, State University of New York Public Administration Master
Purdue University Department of Consumer Science Ph.D.
服務機關名稱 單位 職務 期間
國立陽明交通大學 管理科學系 助理教授 2017.08 ~ 迄今
美國費城大學 企業管理學院 客座助理教授 2016.08 ~ 2017.07
類別 年度 獎項名稱 頒獎單位
校內榮譽 2023 111學年度優良教學教師 國立陽明交通大學
校內榮譽 107學年度績優導師 國立交通大學